7 Reasons Why Districts Need to Invest in Principal Coaching

Research has been very clear. There is no greater school-related impact on student achievement than the teacher in the classroom. The second greatest school-related impact on student achievement growth is principal effectiveness. The largest impact on teacher retention is administrative support and school culture, both of which are impacted directly by the principal. However, districts nationwide are facing a crisis when it comes to retaining effective principals.

According to a School Leaders Network’s report, CHURN: The High Cost of Principal Turnover:

“Twenty-five thousand (one-quarter of US principals) leave their schools each year, leaving millions of children’s lives adversely affected. Fifty percent of new principals quit during their third year in the role. Those that remain frequently do not stay at high-poverty schools, trading difficult-to-lead schools for less demanding leadership roles that serve more affluent populations. These retention and persistence realities deeply hamper the ability for schools, particularly high-poverty schools, to initiate and sustain school improvement efforts necessary to achieve real gains for students.”

Furthermore, according to the same report, it is estimated that the cost to develop, hire, and onboard each principal is $75,000.

“It is estimated that in a typical urban school district with 110 schools, investments made to draw retention to the same rate as typical affluent schools (20% turnover) would save the district $330,000 annually. If principal retention rates nationally could be increased to match those of affluent schools, it could save U.S. school districts $163 million annually. If these efforts were applied to just the largest 500 districts in the U.S. (2.8% of nation’s districts) it would save nearly $100 million annually currently allocated for principal turnover costs.”

Providing the Coaching Principals Need and Want

As the instability of federal, state, and local funding sources increases, school districts play a pivotal role in establishing priorities based on scarce budget dollars. As funding wanes, district and school leaders must continuously evaluate the effectiveness of every dollar spent and seek the greatest impact from the smallest investment.

In her research, M. Christine DaVita, former president of the Wallace Foundation, makes a compelling case that “investments in good principals are a particularly cost-effective way to improve teaching and learning.” Particularly for budget-challenged districts, choosing to invest in principals over teachers can often produce a greater return on investment in the long run, since it can reduce principal turnover—which directly affects teacher turnover.

In a recent article in Getting Smart, How Does Wrap-Around Leadership Inspire Lifelong Learning in Principals?, my colleague Jason Stricker and I made the case that principals in particular are now hungry for a blend of both formal and informal learning opportunities where they are connected with and supported by colleagues as well as leaders from other sectors. These opportunities include:

  • Coaching from principal coaches, other district leaders, and third-party executive coaches;
  • Mentoring and apprenticeship opportunities from local private-sector mentors;
  • Participating in Networked Improvement Communities with peers within and outside their districts; and
  • Encouraging time and space for deliberate self-reflection.

Why Principal Coaching?

Coaching as a support lever for school leaders is rising to the top for a variety of reasons. According to Nyman & Thatch, the business sector has seen leadership coaching as essential tool to enhance “the performance of leaders and the productivity of organizations.”

In addition, a group of researchers—Matthew Kraft and Dylan Hogan of Brown University and David Blazar of Harvard University— recently released a compelling report examining the impact of instructional coaching on teachers and student achievement. Not surprisingly, they learned that there is indeed a positive effect of one-on-one coaching on a teacher's instructional practice. We believe this can translate to leadership coaching as well.

In the article Support Principals, Transform Schools, the authors describe the positive impact of a leadership coaching initiative in Oakland Public Schools on both teacher and principal turnover.

“Schools that have worked with leadership coaches have seen a significant reduction in turnover of effective teachers, a major challenge in Oakland's schools. We have also documented a reduction in principal turnover, particularly among principals who have received coaching in emotional resilience.”

Combine the research around the impact of principals on students and teachers, the cost of principal turnover, and the impact of one-on-one instructional coaching, and a very clear picture emerges. The research, similar to breadcrumbs, has clearly provided a path for district leaders: coach your principals and train them to coach their teachers.

Key Benefits of Principal Training

Executive leadership coaching benefits principals and district leaders in several key ways:

  1. Helps leaders become effective agents of change in their buildings with expertise in research and analysis, educator engagement, strategy and policy development, implementation planning, communication and training, professional learning design, and curriculum. 
  2. Provides support to leaders in developing cohesive plans and sustaining the laser-like focus needed to move all stakeholders in the right direction.
  3. Supports leaders in establishing and reinforcing evidence-based processes and levers that will improve teaching and learning in schools and/or across districts.
  4. Provides leaders with comprehensive perspectives, which means "looking at old problems in a new light, as well as confronting new challenges with different tools and reactions."
  5. Meets leaders where they are through personalized and individualized support.
  6. Creates and works toward a Problem of Instructional Practice.
  7. Creates emotional resilience in leaders which decreases turnover.

Customized Principal Coaching for Optimized Student Outcomes 

Principals constantly give support. But how often do they receive it? 

Principal coaching, when it’s completed with the utmost care for a district’s precise requirements, creates a top-down system of support, empowering teachers with tools and resources that lead to optimized student outcomes. 

In the overwhelming majority of schools, leaders engineer systems for teachers that include persistent and impactful coaching support. But who provides those school leaders with a principal coaching program of equal quality? Therein lies the problem. 

Insight Education Group has engineered custom-built Professional Learning and Coaching solutions that equip principals with the strategic and foundational support they have missed for far too long. Whether success happens through professional learning communities, executive coaching programs, or instructional leadership teams, the pathway to consistently improving student outcomes begins with customized, data-based principal coaching support. 

Learn More about Professional Learning and Coaching


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